Support

Here at Gymboree Play & Music we pride ourselves on the world-class training, support and guidance we offer our franchisees.

As a new franchisee, you’ll have a number of tasks to complete before opening your doors. Whether it’s hiring staff, publicising your business or setting your class schedule, our Head Office team is committed to providing you with the resources and tools to make your location a success for children and parents alike!

Programming

Our custom curriculum supports “whole child” development and is uniquely created around the 3 keys to early childhood learning (social/emotional, cognitive, and physical). The curriculum has been fully created for you, but we encourage our franchisees and teachers to bring their own flair and style to their classes. Plus, there is ongoing support from our Head Office team for you and your teachers. As a global brand, families can feel comfortable that their experience will be the same no matter where in the world they attend a Gymboree Play & Music class.

Marketing

We provide our franchisees with all the support they need to deliver local marketing: social media assets, adverts, email marketing, posters, etc, as well as expert agency access to run advertising campaigns.  In addition, our Head Office team deliver national marketing to support your local activity, including advertising, organic social media, strategic partnerships with like-minded brands, and maintaining and developing our website.

IT

We use Microsoft 365 to facilitate our business operations, providing our franchisees with enterprise-level applications to store all their information in a secure environment.  We use Teams and Yammer to ease communication across the network, so it feels like we’re all working from the same office!  We also provide excellent class booking software and reporting so you know exactly where you are operationally and financially.

Training

We offer a robust initial franchise training where we “train the trainer”, so that you feel confident going back to your location and training your teachers.  Training covers Programming, Operations, and Marketing, and is further delivered ad hoc and via self service, so you can keep up to date easily, and when it suits you.

Products

In addition to our award-winning classes, parties and events, our franchisees have the opportunity to sell educational toys and branded items in their centres.  These include cuddly Gymbos, sensory toys, musical instruments, and our famous Bubble Ooodles!

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